LULU
Nourish your skin and your soul.
LULU is a clean skincare brand that nourishes your skin with only the highest quality, natural ingredients. Formulated without parabens, phthalates, and mineral oils, this line of products provides you with the purest treatments for your skin.
I worked cross-functionally with a design firm to come up with the brand’s general aesthetic. Our goal was to develop a “bohemian glam” product line targeted at lighthearted young women who care about clean beauty, style, and the latest trends in skincare. I established the brand’s unique voice and crafted the brand name, product names, and descriptions. Our data revealed that our target market had a tendency to purchase skincare products based on packaging and descriptions, so we knew this was crucial to our success. In the end, we created a product line that consumers would be eager to display in their bathroom or cosmetic bag.
Below is the result of our collaboration.
Mood Board
Product Names and Descriptions
A non-drying, natural foaming cleanser that detoxes pores and removes dirt, makeup, and pollution from the skin.
A luxurious moisturizer that nourishes, repairs, and hydrates skin, leaving a soft and even texture.
A radiance-boosting elixir that visibly enhances complexion and leaves a dewy, natural-looking glow. Use during your morning daily skin routine or any time of day as a quick beauty booster.
A skin-nourishing, matte sunscreen that doesn’t leave your face looking oily. Protects skin from UV damage, blue light damage, and free radicals.
A soothing cream mask made with pumpkin, orange seed oil, and apricot seed powder that visibly smooths, hydrates, and brightens skin for an instantly luminous glow.
