Responsibilities

Spearheaded content marketing plan, blog calendar, and social media strategy for multiple health and beauty brands.
Wrote health, beauty, and lifestyle content featured on prominent media websites such as Bustle, Insider, Home by Design, Reader’s Digest, The Edit, and Everyday Health.
Collaborated with medical professionals to break down complex topics into easily understandable blog posts for readers.
Optimized web content for organic search using SEO best practices.
Partnered with the creative team to ensure that copy and design were cohesive on every project.
Helped build a podcast strategy for one of our doctors focused on microbiome health and overall wellness.
Contributed to an elected team of individuals tasked with developing a new millennial-targeted brand and created the content marketing strategy.
Worked with the CEO to develop press releases once a month.
Wrote five e-books, which generated 41% more leads per month after launch.
Optimized web content for organic search using SEO best practices.